Musicians Institute - Wall of Fame
Musicians Institute is a school that consistently creates the next generation of Rock, HipHop and Pop stars. Despite a litany of success stories, they were having trouble reaching their market. We created a series of ads wrapped around one key insight: That, for some, being a music fan is no longer enough. Aired nationally, on MTV we helped MI reach their audience that encouraging musicians to take the next step to "Be Your Own Idol".